戰(zhàn)略營(yíng)銷——品牌價(jià)值定位工作坊(英文授課)
2025-09-07 14:38:00
講師:講師團(tuán) 瀏覽次數(shù):3442
課程描述INTRODUCTION
品牌價(jià)值定位



日程安排SCHEDULE
課程大綱Syllabus
品牌價(jià)值定位
課程意義:
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
參加對(duì)象:
* Marketing supervisors, managers, and directors
Program Outline:
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insight
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning description
7. Key success factors of VPH
8. VPH based IMC
品牌價(jià)值定位
轉(zhuǎn)載:http://runho.cn/gkk_detail/243689.html
已開課時(shí)間Have start time
2025-07-30
北京
2025-06-16
上海
品牌管理內(nèi)訓(xùn)
- 環(huán)境-定位-品牌--品牌核 余明陽(yáng)
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- 品牌戰(zhàn)略體系實(shí)戰(zhàn)策略 趙桐
- 品牌意識(shí)及傳播公關(guān)(輿情管 彭曉輝
- 現(xiàn)代市場(chǎng)營(yíng)銷與品牌推廣策略 王琛
- 《體驗(yàn)經(jīng)濟(jì)下的品牌升維》 陸堯
- 數(shù)字化環(huán)境:品牌營(yíng)銷戰(zhàn)略制 趙桐
- 霸位營(yíng)銷--低成本高效建構(gòu) 舒國(guó)華
- 《可想階段 - 明確企業(yè)核 陸堯
- 景區(qū)營(yíng)銷秘籍 從市場(chǎng)分析到 滕佳
- 《企業(yè)品牌體系建設(shè)與管理》 趙桐
- 《拒絕空談理論 體系化攻克 黃光偉