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企業(yè)文化與雇主品牌建設

讓無形的品牌文化，成為有形的企業(yè)利潤                               

有何收獲？                                        

  *正確認識企業(yè)文化和雇主品牌                                                      

  *了解傳播企業(yè)文化的工具和方法                                                  

  *獲悉企業(yè)文化落地的框架四層體系                                                      

  *了解打造雇主品牌的內外部方法及意義                                                      

  *通過對雇主品牌的認識，從而改善現(xiàn)有人力資源實踐                                               

先決條件？                                        

  *對企業(yè)文化和品牌建設有一定的想法和興趣                                                      

  *人力資源相關從業(yè)2年以上                                                  

時間/地點

2019年11月（具體時間待定）

聽課費用

5800元/人                                                                                      

誰來參加？                                                  

  *大中型企業(yè)中高層HR管理人員                                                   

  *需要了解戰(zhàn)略性人力資源管理的人員                                                  

課程時長                                           

  *13小時（2天）                                                      

課程大綱                                           

第一天：企業(yè)文化                                                     

  *什么是企業(yè)文化                                                      

  *企業(yè)文化的內涵與外沿                                                  

案例分享：優(yōu)秀企業(yè)的文化                                                       

  *企業(yè)文化的形成                                                      

    >如何形成                                                     

    >重要性                                                 

  *理想中的企業(yè)文化與實際上的企業(yè)文化                                                      

  *強化企業(yè)文化的關鍵                                                      

    >診斷企業(yè)文化與企業(yè)戰(zhàn)略和遠景的匹配度                                                     

  *如何讓核心價值觀深入人心                                                  

    >企業(yè)文化傳播和鞏固的工具和方法                                                 

  *企業(yè)文化落地系統(tǒng)框架                                                  

    >理念層                                                 

    >制度層                                                 

    >行為層                                                 

>物質層       

第二天：雇主品牌建設                                           

  *什么是品牌                                                      

    >企業(yè)品牌                                                     

    >產(chǎn)品品牌                                                     

    >雇主品牌                                                     

  *雇主品牌的構成                                                      

    >企業(yè)文化落地的框架體系                                                 

    >雇主品牌構成和主要作用                                                 

  *雇主品牌與企業(yè)文化                                                      

  *確定EVP（雇主價值主張）                                                  

    >提煉雇主價值主張（工具）                                                     

  *如何打造雇主品牌                                                  

    >外部：提高企業(yè)在人才市場的知名度和美譽度                                                     

    >內部：提升現(xiàn)有人才對企業(yè)的忠誠度和敬業(yè)度                                                     

案例分享：卓越企業(yè)如何從內/外部打造雇主品牌                                                  

  *創(chuàng)建雇主品牌的人力資源實踐                                                      

>調整現(xiàn)有人力資源實踐           

相關課程                                           

  *作為HR管理人員，你可能還會對《5D敬業(yè)度：實現(xiàn)組織效能與員工敬業(yè)度的雙贏》、《人力資源戰(zhàn)略轉型》感興趣                                                    

  *想要在人力資源管理能力上更進一步，你可能需要學習《HR必備的教練工具--教練技術助力人力資本開發(fā)》、《人才管理項目5步曲》

講師簡介       鞏濱 先生                                       

  *背景經(jīng)歷                                                                                                  

  *長期財富20強資深副總裁資歷                                                    

  *多年國際跨文化工作背景的累積                                                  

  *橫跨商業(yè)戰(zhàn)略與人力資源的雙向職業(yè)生涯                                                  

  *資深高管導師、教練                                                      

  *法國馬賽商學院及上海交大安泰經(jīng)管學院雙學位2011 - 2015級EMBA國際班領導人開發(fā)計劃高管導師及教練之一                                                    

  *在二十五年的職業(yè)生涯中，鞏先生不僅曾在*的汽車工業(yè)擔任過業(yè)務開拓高管，負責中國項目的合資談判與管理, 并在亞太地區(qū)以及中國擔任高級人力資源主管       

  *擅長領域                                       

  *組織發(fā)展規(guī)劃                                                  

  *人力資源的軟實力                                                  

  *績效管理                                                  

  *雇主品牌、企業(yè)文化建設                                                      

  *招聘與選才體系設計     

  *服務客戶                                       

*A.O.史密斯公司、德勤咨詢公司、安然公司、*聯(lián)合技術公司、拜耳醫(yī)藥保健公司和德國安聯(lián)集團等等